A new ad service is launching in just a few weeks, and just like sponsored blogging shook up the blogosphere in 2006, this new service is bound to shake things up again. Pay-Per-Play will officially open on February 1st, 2008, but the site is accepting new user registrations right now. This new form of blog advertising adds a 5 second audio message to your blog - it’s a relatively unobtrusive form of blog advertising, and the pitch is over quickly, so you shouldn’t see a decline in visitors. The advertisers include national brands like Taco Bell, HBO, and Harley Davidson. Instead of leaving the work to the blogger, by inserting paid links on your site, or writing long posts extolling the virtues of one product or another, Pay-Per-Play does the work.

Unlike traditional blog advertising methods, this ad is only played once per visitor, so frequent visitors and supporters of your blog won’t hear the same ad repeatedly. Additionally, NO click through is required - you’re paid solely on the number of impressions, meaning the more new traffic you’ve got, the more money you stand to make.

Adding to the buzz for this new ad concept is that bloggers can sign up as affiliates, refer traffic, and make money off that, without displaying a single ad on site! To find out more about Pay-Per-Play, visit my Pay-Per-Play affiliate site.