trade show booths
Last month I attended BlogWorldExpo in Las Vegas. About 100 or so companies were out to promote themselves to bloggers over the course of the two day event, which was the first trade show of that type I’ve ever attended. Previously, my trade show experience was limited to expos aimed at a different market segment - crafters. The needs of that group are quite different from the Web 2.0 group, as you might imagine. At the expos I’ve attended that are geared towards crafty types, the focus was typically on lots of shelving, lots of display space, and lots of room for us to try the products out.
The trade show booths I saw in Las Vegas were a horse of a different color. One space had an SUV parked in it, several others were displaying video on plasma TV’s and computer monitors, another had a poker table - basically, anything goes. A lot of what I saw had to be custom, and if you plan on participating in quite a few trade shows next year, you’ll be interested in what The Godfrey Group has to offer. From portable displays that set up in minutes, to table top displays when you’re short on space, they’ve got something for everyone. If they don’t have what you’re looking for, they can create a custom trade show booth for your company.

At beauty shows, it paid to have a nice booth…especially in a field that pays attention to appearance…it was so glaringly obvious the difference between a nice booth, next to a cheapo one…people passed most of those by