In this day and age of outsourcing and expansion, most companies seem to be focused on tapping certain specific markets. For us, it’s Asia - we do a lot of business there and there’s even talk if of outsourcing some work to employees in India. (Don’t get me started on that particular topic.) For BackgammonMasters.com, the place to be is Latin America. BackgammonMasters is the online backgammon site that features a talking tiger (named Jean Claude) as its online spokesperson. And while they’re expanding worldwide, they’re placing specific attention on the Latin American market, which is interesting to me, because Jean Claude is French. How will that market relate to a French spokesperson?

Anyway, the reason for the Latin American push is the popularity of a Spanish dice game called Perudo. The backgammon site is the first online gaming site to introduce an online version of Perudo, so you can see why they’re seeing a lot of increased activity from the Latin American market. Thus, they’ll be opening a branch office in Central America. The site still offers backgammon, poker, and blackjack will be coming soon. The company plans more games for the Latin American niche as well.