promoting yourself offline
Here’s a neat little online print shop that can handle just about anything you throw at them. You need business cards? No problem. Letterhead? Magnets? Postcards? Address labels? They can do all of that too. They’re sort of printing and promotion all in one - and I like that. When I ran my website, I didn’t just have business cards to give out. I had pens, and keychains, and a host of other freebies. Instead of giving someone just a business card, I’d give them a business card and a pen. How often do you think they used that card? Probably, in most cases, it was looked at once and ditched. But I’ll betcha that pen was left in a car, the bottom of a purse, or in a desk drawer, and it was used again and again. 123Print has a lot of great marketing ideas you can use, like I did with the pens, to promote your site or business offline. Use your own artwork, or one of their standard templates, and see what you can come up with.
