Let’s talk about marketing for a minute - and I mean the bare bones type of marketing, that involves NO cash, just a lot of networking and work on your part. Not everyone has the cash to hire a PR firm, or paid bloggers, to spread the news about their site or blog. I certainly don’t, but I also want to increase the popularity of my site and increase my pagerank.
So how do you market your site on a non existent budget? First, networking is KEY. I’ve developed a lot of relationships online, and most of those people would be happy to promote my site for me, without anything in return. They know that I’ll certainly return the favor. Of course, you can’t start off with that strategy - you need to give a little love and prove yourself. By being willing to give to others (be it a link, an entry about their site, blog, or product), I can reap those same benefits back when I need them. Granted, it does take time to build this type of relationship - some of the bloggers I know best, are people that I’ve known since long before I started blogging. Others are people I’ve met in the last few months. And of course, using this method of self promotion is completely free.
Another tool I use is Technorati tags - I’ve written about those a bit in the past. Actually, using tags ties back into my first point about networking. I regularly click on the tags in my posts and see who else is blogging about the same topics, and then visit those sites and comment. It increases traffic here, because I’ve found that at the very least, the blog owner will visit my site to learn more about me.
To learn about other methods of marketing, including affliate marketing, take a look at www.JohnTanBlog.com - John is from Singapore and his blog has tips on blogging, traffic, and other topics for bloggers.
